GNW Logistics is the freight forwarder company of
Turkey's pioneer logistics service provider Gunaydin Group. NorthWestern
Logistics, which was founded in 2009, has joined Gunaydin Group which has been
operating in transportation since 1967 and started to serve with GNW Logistics
brand. They have taken effective role in global supply chain to one step
further by being an infinitely reliable partner to their customers and agencies
through keeping their existing service portfolio within ocean, air and land
freight as their keystone of their business. Let's get to know more about them
through their Account Manager of Sales - Özge Batmaz.
Which seasons of the year are toughest in your job?
ÖB - There are diverse kinds of commodities exported from Turkey:
marble, dried foodstuff, fresh vegetables, mines, etc. and each one has
different seasons, so there is no such time of the year. I can only say, the
first quarter of the year is usually the most difficult, because the freight
rates reach the lowest level at the end of the year; usually shipping lines
collide to increase the rates, where we usually have difficulty convincing our
clients.
Could you describe your typical workday as a forwarder?
ÖB - Arrive at the office 9:00am and start work by checking the
emails. My routine includes: replying to my client’s requests, customer visits,
visits to the shipping lines. During these visits, I try to gain information
about the market, then evaluate it with our team in the office within the
meetings.
What made you choose logistics as a career?
ÖB - As a passionate lover of everything related to the sea, I
decided to do my Bachelor’s degree in Maritime Business. I have graduated from
Dokuz Eylul University, School of Maritime Business & Management.
What skills are required in your position on a day-to-day basis?
ÖB - Patience, first! Good analytical thinking, a good level of
reading & writing in English. Strong human relationships are another must.
You have to listen and understand the client’s needs and expectations very well
and find solutions for them.
What parts of your job do you find most challenging?
ÖB - As a freight forwarder in Turkey, the most challenging issue is
dealing with the shipping lines. Shipping lines in Turkey prefer to be in
direct contact with the exporters, so keeping your clients as part of your
portfolio is challenging.
What do you find most enjoyable?
ÖB - Dynamism. You face up with a new case each day, so your learning
process never ends in this industry.
Can you please share us your humble beginnings as a company and
how you progressed?
ÖB - GNW is a member of Gunaydin Group, which has been active in
logistics sector for more than 50 years. The company was established in Izmir
in 1967, started as an inland haulage company owning 5 trucks. Within 50 years,
by adding services according to our client's requirements, it has become a
"Logistics Company" by all means and is considered to be the biggest
Logistics Company in Turkey. We specialize in almost all modes of
transportation: road, ocean, air & railway. To give you an overview we
have:
Our partners take place in top management of UTIKAD (Association
of International Forwarding and Logistics Service Providers in Turkey), as well
as Chamber of Shipping and play an important role in representing the interests
of the industry.
What are the current difficulties or challenges you are facing in Turkey, when it comes to logistics?
ÖB - Turkey is very lucky and advantageous, as three sides of the
country are surrounded by the sea. Also, it is very advantageous by means of
its geopolitical position. The major problem we face is the customs procedures.
Regulations are very strict and often modified, it makes both import &
export shipments clearance more difficult than in many countries in the world.
As a freight forwarder, our major difficulty is shipping lines agents, they are
and prefer to be in direct contact with the exporters/importers.
In projects, we do know that there are different type of
shipments, what do you specialize in? And why you choose it?
ÖB - Due to our expertise we gathered in 50 years, we were able to
handle all the inquiries we received. GNW Logistics proved its proficiency in
several cargo shipments projects such as:
If you can change anything about the freight forwarding
industry, what would it be?
ÖB - In Turkey, not everyone should be able to establish a company.
Some specifications such as a good capital or a certificate must be required.
Finally, starting from 2019, Freight Forwarder’s Liability will be requested
from all companies in Turkey, and I believe, this will bring more quality to
this sector.
Do you think new technologies is vital in the Project sector? Are there any new technologies in particular that your company has embraced?
ÖB - We have an IT team in our group, and they continuously design
special programs for easy tracking, safety, sustainability, etc..
What's the most challenging project shipment you've ever handled?
ÖB - Other than the usual out of gauge break-bulk shipments, the most
challenging and interesting shipment we have handled was the shipment of live
crocodiles from Australia to Turkey.
What's required of a break-bulk specialist to stay relevant and
current in the industry?
ÖB - Good market knowledge & having a very good communication
channel is vital. We must be in a good contact with the shippers and ship
owners. We do not only act as brokers and sometimes pay the freight to the ship
owner on behalf of the shipper, so credibility and reliability is very
important.
Do you have your project equipment or you outsource it? If yes,
how essential it is for you to have your own? If not, have you encounter delay
due to this?
ÖB - We are the port operators of Gemlik and Petkim Ports and we have
warehouses nearby two container ports in Izmir. We handle the stuffing, lashing
and securing of not only ours, but also most of the shipping agencies’s &
freight forwarder’s project shipments with our own trucks, cranes, stackers,
etc.. . In case needed, we outsource lowbeds, but we never encountered any
delays due to this. We have trustable partners, and project shipment planning
is done very carefully and within a proper time period.
Few examples of the OOG shipments they have handled with their
own manpower & equipment. Lashing, securing, loading and survey are
arranged by our GNW team.
They handle both domestic and international land freight for this oversize cargo as they the exclusive carrier of a world-wide known brand within North America & Canada trade.
They have all kinds of special equipment in their warehouses that provide a solution for stuffing of unpalletized cargo. Since such equipment were not available in Turkey a short while ago, especially steel producers were not able to take advantage of benefits of containerization. GNW is the initiator for stuffing the steel products into dry containers.
This precious was moved all the way from Australia to
Turkey by air. We welcomed her and her husband in Istanbul, customs cleared and
accommodated them in the biggest shopping mall in Europe.
Within 2017, they also have shipped 10 transporters weighing
between 20-150 ton (one piece) from Dubai – Sudan & from Turkey to
Madagascar.
Our special networking event is about smart freight forwarders coming together to grow and develop business within the group by providing an opportunity for all members to gather in one place to form and extend personal relationships.
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